Archived Event
DATE: November 25, 2009
TIME: 10:00 a.m. - 11:00 a.m. EST
When the Royal Canadian Mint (RCM) declared its intention to become the best mint in the world, it knew from an in-depth look at its business and what its customers were looking for that changes were needed. To get there, they would need to leverage innovative technologies and use the Web to attract and retain new customers.
It might come as a surprise to some, but the RCM faces the same challenges as any Canadian enterprise in running its operations:
- The need to leverage innovative marketing tools to generate market demand and acquire new customers when launching new products or services
- The need to profitably manage customer interactions across multiple channels
In this Webinar, you will learn:
- How the RCM uncovered customer satisfaction issues and how they addressed them with a successful cross-channel approach that marries online and offline means of interacting with customers
- What the RCM did: How leveraging those multiple channels and the power of personalization measurably increased customer satisfaction in a business that had begun to decline
- What criteria the RCM used to select their platform of choice and their interactive agency
- How partners Bell and ATG collaborated with the RCM to design an e-commerce solution tailored to their needs
Speakers:
Host: Camille Kiffer - Director of Web Strategy, Bell
Guest speaker: Chris Carkner - Director, E-commerce and Direct Channel Sales, Royal Canadian Mint
Guest speaker: Bill Zujewski - Vice-President Product Marketing, ATG - commerce solutions
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